Mission in Sichuan of Managing Director Alessandro Zampagna and Sales Manager Reen Nordin. Interest for the red kiwi of Hua Sheng Agricultural. Origine Group participates in Asia Fruit Logistica
Origine Group – the Consortium of 10 important Italian and Chileans fruit companies – lays the groundwork for the cooperation with a foremost Chinese company specialized in kiwis. On August 31 Origine Group Managing Director Alessandro Zampagna and Sales Manager Reen Nordin have been welcomed in Sichuan (South-West China) by Feng Bai, General Manager of Sichuan Hua Sheng Agricultural, one of the most important companies in the Chinese Province in the kiwi sector. Hua Sheng Agricultural grows over 150 hectares of yellow and red kiwi, with its own patented varieties, for which is represented by the Italian company Fruitgrowing Equipment and Service. The development of new varieties is carried on in cooperation with the Kiwi Fruit Research Institute of the Sichuan Provincial Academy of Natural Resource Sciences, led by Prof. Li Minzhang.
During the visit, Alessandro Zampagna e Reen Nordin appreciated the red and golden varieties grown by Hua Sheng Agricultural. In particular, their interest focused on the red kiwi variety, that Origine Group wants to develop in Italy. Likewise, the Chinese company showed interest in the cultivation techniques developed by Origine Group’s members. The visit continued in the new packhouse and in the up-to-date research and analysis laboratories. The two companies concluded the meeting laying the foundation for a cooperation agreement.
Origine Group’s managers continued their journey to Hong Kong for the Asia Fruit Logistica (4-6 September) , where the Consortium will exhibit at booth H3 F20.